The Client
ServiceNow reached out to us with an intriguing request: to produce a sequence of informative explainer videos featuring their chief innovation officer, Dave Wright discussing various subjects.
They envisioned a unique way to animate these conversations, requesting the use of isometric animation alongside the CIO’s narrative. We were delighted to make this vision a reality, thoroughly enjoying the experience of animating these series.
The Process
The Stylesheet
As the video shoot was already done and the script was already in hand, we began by making a style-sheet to decide on how the isometric graphics – a type of 3D drawing – would look. We created these graphics to match the client’s branding as well as what was being said in the story.
Storyboarding Stage
Moving to the next step, we drew detailed sketches and made a vector-based storyboard. The storyboard showed each scene very clearly, so the client could see them before we started animating. This helped us show the story we wanted to tell and made sure the client knew what to expect. It also let us fix any issues or make changes before we started the actual animation work.
Animation Production Phase
During the animating stage, our animators carefully animated all of the elements we created during the storyboard phase. From characters to isometric elements and platforms, all were animated to create a dynamic and entertaining environment around the talking head footage. To improve the scenes, we modeled 3D objects and incorporated them during the animation. This helped with 3D rotation of objects throughout some scenes.
We then added the footage to every scene and created transitions as well as logo animations.
Post Production
During this stage, we art directed and refined the animation sequences to make sure they were all looking good for the final render. We also added music to enrich the experience.
The Result
Due to the client’s satisfaction and the first video’s success, ServiceNow engaged us to produce more videos in a similar style.