Category Archives: Hand-Drawn

Hand-drawn or Cel animation is a traditional animation technique that was popularized in the 20th century. The term “cel” refers to celluloid, a transparent sheet that was used to draw the animated characters and backgrounds in the past.

While the current animation market is cluttered with computer-generated and generic looking videos, it has become challenging to stand out as a brand. To stay unique, many brands are returning to making old-school animation, not only because of their nostalgia and emotional impact but also their rarity.