All videos, across all mediums, struggle against the same enemy: irrelevance. Your greatest fear shouldn’t be that your video is bad, but that nobody cares. Unfortunately, this is an all-too-common fate for corporate videos.
The actual manifestation of irrelevance can take many forms. It could look like single digit YouTube views for your new commercial. Or perhaps it’s low engagement rates on the videos for your new training module. Either way, it’s not a good look.
