Explainer Video Production: Bringing it to Life

"Every successful video has a solid, engaging script behind it."

Regardless of which industry it is that you are in, you will notice how people respond to more visual messages. Let’s take instructions as an example.

If you’re part of the training department and there’s a new business process that you need to introduce to employees, what’s the best way for them to learn it? Instead of reading through pages of manual or listening to boring lectures, they would much rather watch a video consisting of moving graphics and voice-over that explains and guides them through the whole process.

Since they can see and hear exactly what is going on, they would not have to picture the process in their mind. More often than not, people tend to have different interpretations of things.

Explainer videos are engaging, easy to understand and interactive. According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words or 3,600 web pages. Well, just do a rough calculation and you’ll know why you would prefer a video over text. It is also proven that people retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

So whether you’re a start-up looking for effective ways to sell your product or service, or a big corporation looking for ways to market your new business ideas, an explainer video will be the first choice that you should consider.

What are Explainer Videos?

Now, let us take a deeper look at what explainer videos are. Simply put, an explainer video is a short, entertaining video which explains about a new product, brand, idea or business process. If you’re a website owner, you can also consider explainer videos as animated marketing videos, commercial videos or promotional videos.

Explainer videos can be done in many ways such as 2D animated videos (with or without characters), 3D animations, typography and live action videos, often accompanied by the voice of narrator.

When can you use an explainer video?

Here are a few instances when you can use them:

  • If you are trying to explain how an app works.
  • If you would like to incorporate an explainer video on your website’s home page.
  • If you are introducing how a new business process or procedure is done in the office.
  • If you are introducing a new product to the market.
  • If you need step-by-step instructions on how to use a new machine, equipment or product.
  • If you are explaining how a new product works to an investor.

And the list goes on.

The above explainer video introduces the features of “App 360 by Appcara” in less than 90 seconds.

As you can see, there are plenty of instances when an explainer video proves to be handy. Despite the fact that such videos only last for a short period of time, a lot of work actually goes into the creation process. To give you an idea, the first step that explainer video production companies do in creating the videos is to study the brief. What message would the client want to impart on the video?

Then comes the audio script writing. Every successful video has a solid, engaging script behind it. To make sure that the explainer video is done the right way, it should always be made up of these three important parts,namely:-

  1. Demonstrating problem(s);
  2. Pointing out the weakness(es) of available solution(s)
  3. Highlighting how your brand offers a new solution to the problem(s)

Once the script is done, the next steps include storyboard and character development, and finally, the production of the animated explainer video.

What to Look for in an Explainer Video Production Company?

When looking for an explainer video production company, make sure to take these things into consideration:

  • How long have they been in business?
  • How many videos have they produced in the past?
  • Do they specialize in making explainer videos?
  • Do they have an in-house team to handle the creative work or do they outsource it to other production houses?
  • What about the technical quality of their videos?

Explainer Videos from Kasra Design

One animation company that you can rely on to create explainer videos for you is Kasra Design. Kasra Design has produced over 400 explainer videos for a wide spectrum of clients ranging from independent website owners to Fortune 500 companies. Apart from explainer videos, they also create product demos, video commercial, 3D animations, motion graphics and creative web design interfaces.

What makes Kasra Design such an exceptional company to work on your explainer videos is that they have a creative in-house team that follows an efficient process in producing the videos, without compromising technical quality and creativity. They also make sure to work within a reasonable budget and time frame. No matter which type of video it is that you would like to produce for your website or company, you can hand over the task to our team and get highly satisfactory results.


Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.