Gone are the days when you have to read through tons of documents, blue prints and so on to figure out how a product or service works. Forget about spending hours and hours trying your best to explain about your idea to a potential investor or customer.
Now you can explain your business within 1-2 minutes with simple yet effective customized explainer videos.
Wondering how to create an effective explainer video?
Here is a list of things that you should and should not do with your video.
- Do know the objective of your video
- Do know your target audience
- Do choose an explainer video company that has produced quality works. After all, you’re investing to see more returns;
- Do know what you want to tell in your script since you’re the one who knows your business or idea the best;
- Do set a reasonable deadline. Rushed works may compromise the quality of video. Animation is a time-consuming process. A 60-sec explainer video will take about 3-4 weeks to complete.
- Do not make a lengthy video. Different audience has different attention span. The most effective video should be about 1-2 minute.
- Do not babysit your creative. You may set guidelines but your creative should be given the freedom to express their creativity.
- Do make sure that you’ve approved each stage of the production accordingly. Changing your mind about the script, storyboard or character style etc will affect the workflow. Think of what will happen if you decide to tear down the foundation of a skyscraper after it has been built completely. The production of animated video takes a lot of effort and expertise. Every second counts.
- Do make sure that the script is written in a clear and understandable manner using plain simple language. Your audience does not need to decipher the hidden message behind the script.
Last but not least
- Do match your expectations with your budget. Animated videos or explainer videos are difficult to produce. The more animation or movement it involves, the higher it is the cost. Not to mention the graphic works, copy-writing, sound design, voice-over and so on.