Have you ever seen an ad that made you go “Wow, that’s cool!” and got you thinking about that product or service all day long? Well, that’s the magic of a well-crafted advertising video.
With a perfect blend of visuals, sound, and an captivating story, such videos can create a powerful impact and influence viewers’ decisions. If you’re curious about how to make such a ‘rocking’ advertising video, you’re at the right place. Let’s dive in!
Why Do You Need A Good Advertising Video?
There’s Nothing Quite Like Video Advertising
With their dynamic blend of visuals and sounds, videos can weave compelling stories that static images or plain text simply can’t. Imagine having to choose between reading long, boring text vs. getting to watch a fun, colourful video with the same content. Which one would you prefer? Videos win out every time because they captivate attention and invoke emotions while still sending a clear message to the viewer.
Ever watched a video about a new gadget and then just NEEDING to have it? Well, it’s not just you! It’s not just engagement that makes videos a great tool. They’ve also proven extremely effective in driving conversions. Studies show that videos can significantly increase purchase intent by providing an immersive and interactive experience. So, investing in quality advertising videos can lead to a strong return on investment.
It Reflects On Your Brand
Just like you wouldn’t go to a business meeting in sweatpants, your brand should always look its best. The quality and characteristics of your advertising video is a direct reflection of your brand. A well-produced, thoughtful video (or animation) sends out a message that your brand values quality and professionalism.
You’ll also want to make sure it’s done well, so your brand image stays consistent throughout. This is what the viewers will be reminded of when they think about your brand, so make it enjoyable.
Videos are expected now
In today’s fast-paced digital age, audiences expect more than just static content. They anticipate brands to deliver engaging and high-quality video content. Videos are everywhere these days, and people not only expect them but actively seek out videos to make purchasing decisions.
By meeting this expectation, you can keep your brand relevant and ensure that it reaches anyone who looks for it. It’s no longer a luxury, but a necessity to incorporate good advertising videos into your marketing strategy.
The Hot Tips
Do research on your audience
You’re making this video for people out there, right? So, first things first, get to know your audience. Here are some points of note.
- What age group do they fall under?
- What are the common needs, likes, and dislikes?
- What channels work best for delivering messages to this group?
- Are there any unique traits tied to this group?
Dig up these details. This will dictate much of how the video is made, from the graphical style to where you advertise your product. It’s like finding a treasure map that leads to a successful video.
List clear goals and objectives
Your video is a means to an end, not the end itself. There’s a reason why you need this video, so ask yourself, what do you want to achieve with this video? Is it to increase awareness, boost sales, or promote a new product? How can you best tweak your video to aim toward these goals? Once you know this, you can ensure your video comes out perfectly tailored to meet these objectives.
Write an engaging and clear script
Just like how you remember the YouTube video your history teacher showed in class far better than the actual class, engagement can make or break a video. You have a message to get across, but you have to make sure your audience’s attention is captured before you can send it. That’s where the script comes in.
So, wear your creative hat and write a script that balances entertainment with education for the best results. Make it clear and straightforward, but don’t be afraid to sprinkle in some humour too.
Make it visually appealing
Now comes the fun part – adding the visuals! Your video should not just sound good, but also look great.
Decide on what style of video you want, say animated or live action and play around with the visual elements to make it pretty. Choose appealing colours, animations, or footage that aligns with your brand and script. Remember to keep it consistent with your branding, but also eye-catching enough to grab attention.
Polish it with music and professional sound effects
Think of music and sound effects as the secret spices that will make your video pop. They set the mood, and guide your audience’s emotions.
A heartwarming melody to make a touching scene even more powerful. An upbeat tune can make your product reveal more exciting. Your background track directs the viewer through your video, emphasising the message within.
Sound effects, on the other hand, are like the exclamation points in your video. They emphasize the crucial moments, like a drum roll before a big reveal or beats that move in tandem with animation. These sounds not only enhance enjoyment but also make your video memorable.
Remember, sound editing is meant to amplify your story, not overshadow it. Create a harmonic blend that complements your script and visuals, and brings your video from interesting to unforgettable.
Find the right team to do it
If you’ve read this far and feel like you’d rather just leave it to the professionals, this section is for you. Professional video production studios have heaps of experience and know-how when it comes to making advertising videos.
They can bring this wealth of knowledge to make your video more stylistically-appealing and in-line with current marketing trends, while adding details that give the video that extra something. You’ll want to find a studio that specialises in the type of video you’re looking for (live-action, animated, etc.) and one with a solid portfolio. You can find some tips on how to do that here.
Grab attention within the first few moments
As any TikTok user knows, the first few seconds of a video determines whether the viewer sticks around for the rest. Make sure you keep these moments focused and dynamic, explosive enough to grab the viewer’s attention without chasing them away. It’s a tricky balance, but one that can make or break your video.
Optimise for different platforms
Different platforms require different types of videos. Between the separate aspect ratios and algorithmic demands, you’ll want to trim and edit your video accordingly. Look up trending audios on TikTok that you can add. Or search up what kind of thumbnail gets the most views on YouTube nowadays.
Tailoring the details to each platform gives it the highest chance for success on all of them.
It’s a complicated process, but it’s all going to be worth it. Think through your exact goals and create a video that both catches the eye and holds it for the rest of the video.
Making a successful advertising video isn’t a one-shot process. You experiment, learn, and repeat each time you create a video. And it gets better every time.
Want A Professional Team to Make An Advertising Video For You?
Look no further! Kasra Design© is an award-winning video production studio with a decade of experience in creating engaging videos. We’re here to make quality videos for all sorts of brands and purposes. Shoot us a message and we will get started right away!