Explainer videos are used by start-ups and major corporations alike. Often found on website landing pages, they’re short videos that demonstrate how to use a product, or the features and benefits of a service.
What Are Explainer Videos?
We offer explainer video services for all types of businesses, large and small. There are many pros to consider when looking at creating an explainer video for your company. Being fun and creative, it gives your brand a great opportunity to display its personality. They’re also cost effective and easy to produce, making explainer videos a smart and stylish option to engage with customers.
In fact, explainer videos have proven so effective with consumers that some companies have seen conversion rates as high as 81% when using them.
When it comes to choosing what type of video is best for you, there’s a lot of choice available. Let’s go through some of the most popular and effective options below.
Motion Graphics Explainer
Using a combination of statistics, charts, text, and other simple images, these are a great option for displaying a lot of data in a way that’s visually appealing and easy to absorb.
The most cost effective, and easily produced, screencasts are essentially a recording of a computer screen. This can be used to effectively showcase a website and its features. Also helpful for application tutorials as it shows exactly what the customer would see when following the steps.
This type of explainer video maximizes the use of text. They’re a common way to animate speeches and talks, with animated text moving and transforming in time with the audio. It’s a visually engaging way of displaying the spoken word to your audience.
Live Action Explainer
Stop Motion Explainer
Generally, more expensive, and harder to create, these incredibly unique pieces of animation make use of materials in a 3D space to deliver their message. Painstakingly crafted, they really stand out from regular animations and offer a staggering amount of creativity and craftsmanship. All this combined delivers an experience that’s hard to forget.
Cut Out Explainer
Which Explainer Video Is Best for you?
Ultimately, the decision rests with you and there’s no correct answer. It depends on what type of product, service, or message you want to convey. Do you want the friendly charm of cut-out animation? Or do you want the raw demonstrating power of the infographic to crunch the data into bite size chunks?
Whatever your need and whatever the message, we’re here to help. Get in touch to find out how your start-up can increase engagement and boost conversions using explainer videos, today.