Whether you follow the news closely or not, you must have come across the term “Metaverse” or “Crypto” quite a few times. It might have been on your Facebook feed, a top trend popping up in your Google queries or some unwanted Youtube advertisement.
One thing you cannot deny? Metaverse and Crypto are the new Shiznit, and it’s all over the place right now. Individuals, Startups, and established brands; everyone is speculating it to be a technological convenience equal to that of the internet in the 90s.
And if the speculations become true, the revolution it will bring to the world will totally redefine how businesses work and individuals communicate. If you are one of the people who believe in the potential of Metaverse and Crypto and are looking forward to trying your luck in this virtual world, you will need to spread the word.
How do you do that? Well, through an effective marketing campaign, which includes animation as an integral component. Why and how? That’s a question we can brag about all day long! But since that will take ages, we thought, why not just turn it into an article!
That being said, here’s why the use of animation to promote Metaverse and Crypto technology is necessary and why it’s the best choice for you right now!
So let’s jump in!
What is animation and its use in marketing
Ok! Before we get into the nitty-gritty of how you can use animation to promote Metaverse and crypto technologies, let us shed light upon animation itself and its importance in modern marketing. Prepare to get shocked! 😉
So, If we had to define it for you as an animator, it would go as “arranging a number of patterns or pictures in successive order to create an illusion of movement.”
However, if I were to define it for you from a pure artistic perspective, animation is basically the art of creating images or models backed up by a message that immerses the audience fully in the experience, that touches them at every level and awakens their deepest emotions.
Now, if you look at this definition, we mentioned three key features of a perfect animation: immersion, emotions, and relatedness. And not so surprisingly, these are also the key pillars of effective marketing. Hence, if you tailor an animation purely for marketing, nothing will stop you from succeeding.
Don’t believe us? Let’s have a look at some general statistics that could give my statements some perspective:
A marketing video (whether animation or general) attracts 300% more traffic than any other medium. Even more, videos will hold about 82% of the internet traffic by the end of this year, with 95% of the audience understanding visual content better than text.
Now that you know how effective the role animation can play in a marketing campaign, let’s dive a bit deep into the topic and discuss its relation with the promotion of Metaverse and Crypto:
How can animation be used to Promote Metaverse & Crypto technology?
Well, you will agree with me on this! Metaverse and Crypto are two of the most complex topics to explain to an unfamiliar ear. They don’t know what in the ruddy heavens is Blockchain, how these technologies work, or how to even make sense of some avatars moving in a digital space shaping our future.
That said, good luck explaining some complex Metaverse technology if you are dealing with such an audience. It’s like striking your head into a wall…or explaining quantum mechanics to a chimpanzee. ;P
But the question is, what can you do about it? Well, don’t lose hope because that’s where the animation jumps in!
With visuals that are a direct reflection of your imagination, extremely expressive nature, and ability to catch the attention of anyone with stellar graphics, a short animated video can explain anything…even quantum mechanics.
As for the mediums, you could share them on any social media platform and make people listen to your message. Or, if you are willing to spend some extra bucks, you could make an animation ad to promote your product or message on different digital video-sharing platforms.
Anyways, if you have already decided to promote anything related to Metaverse or Crypto, the following are some of the best types of animation you can use for the purpose:
Interactive animation
Remember, Metaverse is all about interacting with virtual avatars and models. Now, the thing is, only a few people are interested in the technology due to the initial misinformation and backlash it faced and its impact on the overall reputation of Metaverse.
Credit: vimeo.com/sigmotion | Interactive Platform Animation for Nike
Thus, the best way to advertise in such a situation is to overcome this barrier first. How do you do that? Well, by giving your target audience a first-hand taste of the technology. Luckily, interactive animation does that for you.
The good news is that this experience doesn’t have to be in full-fledged VR! You just need to give your audience an idea of what it’s going to “look like,” just like this Boursin Sensorium 360 Degree VR ad. Or maybe, an interactive advertisement where users can interact with the environment.
Both of these approaches work best and are getting popular among the masses at a very rapid pace, especially regarding technologies related to the Metaverse. In other words, it gives the audience a general glimpse of what the vast world of Metaverse will look and feel like.
3D animation
3D animation is the cornerstone of a lot of animations we know to this day, including VR. Although typical 3D animation companies cannot provide that super-immersive experience to the audience like that of VR, it is still enough to give individuals a general idea of virtual technologies.
Moreover, since it’s the most basic form of animation in modern times, it gives you the flexibility to mold the 3D models in whatever shape you like. It can be real-world-like objects like those in Metaverse, or just an abstract or step-by-step explainer to explain different concepts of Crypto technologies, e.g., Blockchain.
NFT animation
I know what you are thinking, “but wait! There’s no animation type named NFT animation!” Well, for the most part, you are right! But allow me to explain it before jumping to conclusions!
NFT animation is an umbrella term that incorporates many animation types under its shadow. Thus, an NFT animation can be a 2D image, a 3D video, or just about anything as long as it’s animated and can be sold to your target audience.
The best part about making NFT animations is that it allows you to engage with your audience and also helps you gain substantial financial profits. Not to mention the importance of NFTs in the Metaverse.
In other words, you are promoting your brand, building an audience, and indirectly promoting Crypto and Metaverse by indulging in blockchain technology campaigns. The opportunities are limitless.
What are the cost implications of using animation to promote Metaverse and Crypto Technology?
For all that I could tell you, not much really! It depends on who you hire to make your animations. The cost will be higher than usual if it’s a reputed artist or animation company (20k+ USD) with extensive experience. That’s especially true if you are going for something advanced like VR. But for the most part, animation costs way less than other methods of video production.
Wrapping Up
Metaverse and Crypto are getting increasingly popular among the masses daily, and so is animation. This means that merging the two is just what you need to get that extra limelight missing in your marketing campaign. Especially when you are planning to expand your business to the virtual space.
In this article, we went through some basic facts and suggestions you could look up as far as the use of animation in Metaverse and Crypto is involved, and some other tidbits in the form of different statistics. We hope this article has been helpful throughout!
Btw, We do NFT & Blockchain Related Animated Videos!
Also, If you are looking for someone to make effective animations for your NFT or Blockchain project, don’t look further. Here at Kasra Design, we have a group of highly talented animators who will be more than happy to handle your job.
With more than 10 years of experience, a vast portfolio, and a talented team, we make animations that are bound to engage and wow the audience.
Get in touch with our team for a free consultation here.