Category Archives: Animation

Animation is a broad term that covers many visual artforms, motion graphics included. The primary difference is that motion graphics focus on shapes and images, whereas animation is more story and character driven. Motion graphics would be a logo flying onto screen, whereas animation would be the logo personified as a character talking to the audience. 

Whenever you plan to include animation in UI experience, you should employ the services of talented animation studios to ensure that it is well designed and appealing. Your animation will only make sense if it fits naturally into the UI ambience. A custom website design service can do that for you.