How-to videos are quite a game changer for any brand. They’re key in fostering trust, broadening your brand’s reach, and highlighting your skills. Remember, it’s not just about the technical bits. In reality, your enthusiasm and expertise steal the spotlight. So, have fun while you’re crafting those how-to videos!
Category Archives: How-to Videos
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The term “consultative selling” was coined back in 1970. It was based on the idea of “showing, not selling”; hence, the reps acted more like advisors to the customers instead of salespeople. Instead of pushing the product, they focused on the customer’s pain points.
Consider turning to Facebook and Instagram influencers to promote your “how-to” videos. Inviting a famous media personality will increase your sales. You can either create a short explanatory video where a famous person becomes your customer or turn to an animated design by letting the influencer sum things up by naming the benefits of your brand.
