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Every video shared online needs a description. Whether you add an explainer video to your website or upload an unboxing video to YouTube, you need to write a short text that explains what your video is all about.

Online explainer video production has seen a huge growth since 10 years ago. Once it was a luxury to have a video like that on your website, now it is a necessity.

Having an engaging animation will also mean viewers are going to spend longer on your page watching the content. This increases the time spent on your site, a contributing factor when Google is looking for pages to show on its search engine. 

Video ads have made strides in the marketing industry. Such ads have viewers engaged in what it’s about, and from what brand or company they’re from. But yield management and optimization strategies are crucial, when it comes to create and publishing ads.

Animation is a broad term that covers many visual artforms, motion graphics included. The primary difference is that motion graphics focus on shapes and images, whereas animation is more story and character driven. Motion graphics would be a logo flying onto screen, whereas animation would be the logo personified as a character talking to the audience. 

There are two (2) types of custom videos: Live Action and Animated. Although custom videos cost a lot more, they are your ladder to reach the top of the food chain. People’s expectation is on the rise and only the best of the best will get rewarded, so it is time to make the best custom video for your business and reject subpar qualities.

Creating and optimizing your video landing page is an essential tool in increasing engagement and overall conversion rates for your business. When properly implemented, it can propel your brands’ sales returns to soaring heights.

Explainer videos have proven so effective with consumers that some companies have seen conversion rates as high as 81% when using them. When it comes to choosing what type of video is best for you, there’s a lot of choice available. Let’s go through some of the most popular and effective options.

The most effective way to make sales with a video campaign is to not make the video about sales. Instead, create an excellent story that the audience finds fascinating. This will win their interest and bring you sales. Your focus when creating video content is to provide value to the audience and not try to push sales down their throat.

What makes videos an effective marketing tool is their engaging and dynamic nature. You can use the power of videos to capture prospects’ attention and improve your sales. The video’s ability to boost sales isn’t just a myth. 80% of video marketers said that video has directly helped with increasing sales.